On the auspicious occasion of the years 2569 and 2570 BE, which includes special events as follows:

Year 2569

  • His Majesty King Maha Vajiralongkorn Bodindradebayavarangkun has reigned for 10 years.
  • Her Majesty Queen Suthida Bajrasudhabimalalakshana celebrates her 48th birthday.

Year 2570

  • His Majesty King Maha Vajiralongkorn Bodindradebayavarangkun will celebrate his 75th birthday.
  • The 100th anniversary of the birth of His Majesty King Bhumibol Adulyadej the Great.
  • Her Royal Highness Princess Maha Chakri Sirindhorn will celebrate her 72nd birthday.

Thai Beverage Public Company Limited (“ThaiBev”), led by Mr. Thapana Sirivadhanabhakdi, CEO, is committed to honoring the royal decree of His Majesty King Maha Vajiralongkorn Bodindradebayavarangkun, which states to “perpetuate, preserve, and enhance the benefits for the people forever,” while also adhering to the principles of sufficiency economy as envisioned by His Majesty King Bhumibol Adulyadej the Great. This will guide our operations aimed at enhancing and expanding efforts to “create benefits for the community and ensure the happiness of the people.”

With deep gratitude for the royal benevolence, ThaiBev, along with its network of private sector partners and local businesses, is dedicated to improving the quality of life for the Thai people, fulfilling the royal aspirations of His Majesty King Rama X and King Rama IX, on the auspicious occasion of the years 2569 and 2570 BE.

ThaiBev places great importance on sustainable development in all dimensions, including continuously strengthening and securing communities. In 2015, we collaborated with the government, private sector, and community organizations to drive grassroots economic development through the establishment of Roo Rak Samakkee Social Enterprise Co., Ltd. (formerly known as Pracharat Rak Samakkee Social Enterprise Co., Ltd.), operating at the national level and in every province. At the end of 2568 BE, ThaiBev expanded its community initiatives by launching the “With Love and Loyalty: Creating Benefits for the Community and Ensuring People's Happiness” project, establishing Community Strength Co., Ltd. and district-level companies nationwide, with a focus on creating social enterprises aimed at “creating benefits for the community and ensuring people's happiness.”

This initiative emphasizes creating opportunities for collaboration (Integrated Platform) while enhancing the capabilities of local people and generating local benefits. It also aims to develop and elevate local areas to a global standard, alongside bringing global knowledge and standards to local development (Drive Local to Global and Bring Global to Local).